The purposes for which the corporation is organized are to promote general business interest of persons, firms, and corporations in the herbal incense industry and its allied branches mainly located in North America, advance the common business interest of its members, and to enhance the knowledge and improve the skills of its members.
The basic public relations strategy of the North American Herbal Incense Trade Association concentrates on the following techniques and practices:
- Educate the public on herbal incense industry facts;
- Defeat legislation unfavorable to the free market as it relates to Herbal Incense Consumers;
- Fortify the Herbal Incense industry's credibility with legislators and the public.